Write posts with real value. Facebook isn’t just about informal conversation. Those that supply meaty posts will often find that there’s a big audience out there just looking for that type of content on the platform. Be that person or company that delivers exactly that type of content. You’ll see great returns.
When using Facebook for marketing purposes, always maintain a high degree of professionalism. No matter how much you’d like to respond with an emotional viewpoint to customers, it’s always best to keep your personal opinion out of it. Act the same way you would if the customer were right there in your office.
Use Facebook to share links to your site. You should try writing weekly articles or launching a video blog so you can create more content on a regular basis. Your audience will subscribe to your updates on Facebook if you create quality content. Make sure you mention your Facebook campaign in your articles or videos.
Do not use the Facebook Update tool too often. This allows the messages to be sent to every one of your followers. Use it only for news and events that are important, such as emergencies. It’s not intended to spam your fans!
Ask your fans to get involved in various decisions related to your company or brand. People like to get involved. Get customers involved in decisions with your company or brand. For example, if you blog, ask readers to suggest post topics.
If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
Pay attention to what is going on with your page. If someone “likes” your page, send them a thank you message. If people comment on things on your page, respond. Little messages from you will make a big impact on the way things work out for you. It can be time consuming, but well worth it.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Do not be too serious on Facebook. You can be a professional and still take a light-hearted approach to things. You will get much more interaction with your followers that way, and people will also feel more like they can identify with you if you are not so stiff all the time.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.
If someone leaves a message on your page, respond to it. This means inbox messages and comments on your page. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.
Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, acim podcast think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.
You may wish to create a Facebook group rather than a Facebook page. Facebook groups are a great way to get people to interact more. You can use both of these options to keep your customers informed about and involved in your business.
Run contests on occasion in order to get lots of “likes.” You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This is a great way to get subscribers.
It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.