Make unsubscribing to your text messages or e-mails an easy and painless process. Remember that just because a customer is unsubscribing to your messages does not mean they no longer wish to be your customer. If you make unsubscribing a difficult or impossible task, your customers will lose respect for your company or brand.
Usability tests can be very valuable in predicting the potential for success in your mobile marketing campaign. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign. Run your message by coworkers before sending it, to get their impressions.
Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
Link to specific parts of your website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.
You need to have a home base if you are developing a mobile platform that will stand alone. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Remember that a mobile game development platform should be an extension of your existing marketing plan, not the center of it.
Always set goals for a given mobile marketing campaign. At first, you need to understand what goals you’d like to achieve through mobile marketing. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?
Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. There are a ton of things you can put in your app.
Make sure you’re keeping track of your social media presence as a mobile marketer. If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general. This will allow you to fix some things to better cater to your audience.
It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.
Offer your customers an option to leave feedback; this will help you improve your products and services. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
The most successful mobile game development marketers start small and then expand their services. You should too. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Utilize all available tools for best results.
Never neglect to cater to the people who aren’t responding to you in a mobile marketing campaign if you want even more customers. You should also do more to bring back repeat customers, but also fix what’s not working with your campaign so that you can entice more people to stop in.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
As you can see, there is a lot more to mobile marketing than most people think. The effort you put into developing a good campaign will truly help your business. If you apply the guidelines from this article, you are one step closer to increased sales and profits.
So, after reading and applying the helpful tips listed above, you should feel a bit more at ease in the land of mobile game company marketing. You have the tools; it’s time to use them. You should feel empowered and ready to begin your mobile marketing journey to help better promote your business.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. If your customer has a smartphone, they can use these codes to unlock special content or deals. You should include the QR code on everything – catalogs, brochures, business cards and posters. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.
